Most businesses assume that if an email is sent… it’s been received.

That’s not how it works.

Email deliverability is the difference between:

✔️ Landing in the inbox

❌ Going to spam

❌ Or disappearing completely

And the scary part?

Around 1 in 6 emails never reach the inbox at all.

Source: Mailmend – Email Deliverability Statistics

So if you’re sending quotes, invoices, marketing emails, or even just day to day comms… there’s a good chance some of them are never being seen and you wouldnt even know.

Why this actually matters

It’s not just a “marketing issue” — it hits your business directly:

• Missed enquiries
• Clients thinking you’re ignoring them
• Lost sales opportunities
• Damage to your reputation

Because at the end of the day…

If your email isn’t in the inbox, it may aswell not exist.

Email deliverability is one of the most important factors in email success, because people can’t open or reply to emails they never receive.

Source: Mailchimp – Why Email Deliverability Matters

The problem

Most businesses don’t even realise there’s an issue.

There’s no alert saying:

“Hey, 20% of your emails are being blocked”

Everything looks fine from your side… but behind the scenes things can be off:

• SPF not set up properly
• DKIM missing or invalid
• DMARC not enforced
• Domain reputation issues
• Emails getting flagged as suspicious
• Inconsistent sending patterns

And yeah… this stuff isnt always obvious unless you go looking for it.

Quick win (free check)

We built a quick tool to check this for you:

👉 https://orbitserv.co.uk/deliverability-checker

• Takes about 30 seconds
• No sign-up needed
• Simple traffic light result

It’ll show you:

• If you’re set up properly
• If you’re at risk
• What might need fixing

If it comes back amber or red and you’re not sure what it means, feel free to reach out 👍 always happy to take a look.

Final thought:
You can have the best email content in the world… but if it doesn’t land, it doesnt matter.